As most of you know, I’ve worked as a voice-over actor over 35 years for cartoons, film, commercials, and TV. That being said, I’m comfortable using a microphone. I’m also an entrepreneur and have marketed various products throughout the years. Using audio as a marketing tool is a great way to do it especially if you aren’t comfortable showing your face on video. Many people enjoy listening to business tips as well as reading them.
My specialty in voice-over is kid voices, so it’s sometimes a challenge when I attempt to sound like I know what I’m doing. I usually have to announce that I’m not 12 years old. However, if you Google various tutorials on Youtube, it is not uncommon to find one that has a 12-year-old doing a How-To video. Some kids are actually better at giving instructions than some of their elders. LOL
Clean up your recording so you don’t sound annoying
No matter what format you choose, try not to smack your lips. Some of us are sensitive to odd sounds and lip-smacking can be as grating to listen to as chalk screeching on a chalkboard. I hear it all the time on audios and videos and it drives me nuts. The solution: Take a drink of water before you speak and, if you need to, take breaks every once in a while to wet your whistle. Newscasters smack their lips all the time. Unfortunately, the news is live and can’t be edited on the fly. Eating a slice of a Granny Smith apples helps also. Don’t ask me why but they’re often passed out at recording studios to help actors be less smacky.
Use a free audio editor
Audacity is a free audio editor available for download online. If you have a MAC it automatically comes with Garage band. Audacity will convert and download your recordings into an MP3 file. You may need to install a plugin called LAME installed in order to do this and it’s free as well. The latest Audacity downloads include LAME, but make sure it is installed when you download it. Audacity is straightforward and easy to use audio editor. There are plenty of YouTube tutorials you can watch to learn how to use it. You can use multiple tracks for music, voice-over, and sound effects.
It pays to have a decent microphone if you’re serious about recording audio on a regular basis. I use the Audio Technica 2020 Studio Microphone Package that you can purchase on Amazon. A Behringer Xeneyx mixing board will connect your mic to your computer and allow you to adjust the sound quality. The advantage of having a home studio setup is that the sound quality will be much better than your computer mic and you can get creative. Be careful not to set the gain too high and eliminate as much background noise as possible. If your recording sounds clean when you play it back, it will probably sound good online. A voice-over actor invented an ingenious product called the Porta-booth Pro, which is a small padded box that you can record in anywhere you go. It’s used by many voice-over performers.
A podcast gives you an amazing vehicle to have your opinions heard and market whatever you want to sell or promote. There are websites like Anchor, that will let you record and publish podcasts on your phone. I like to record and edit my audio and use a Word Press widget plugin called Blubrry Power Press to post on my podcast site. Many players and audio upload sites like Libsyn have the capacity to send your podcast feed to Itunes. Once you have a few ready to publish submit your show to Itunes and other podcast aggregators.
Blog Talk Radio
Blog Talk Radio is a popular site for people who want to broadcast their own radio show over the phone that will automatically be published on the Blog Talk Radio website. Sign up for free to try it out. You can upgrade to a premium account if you get serious about it, but the free accounts are very functional and send traffic to your blog.
If you’re not fond of writing content, audio and video are excellent ways to communicate. Since Google can’t crawl keywords directly on audio or video files, it’s important to add keywords to your title and descriptions when you upload them.
What innovative ways are you using audio to market your small business? Please leave a comment and tweet and share this post.
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