One of my areas of expertise, believe it or not, is setting up WordPress websites. I decided to learn how to do it as a way of making extra income, in between voice-over gigs. Yes, Virginia, it’s good to have a side business if you want to be a voice actor. Voice acting success, is not only a matter of focus, persistence, and talent, it’s also a matter of luck. You can be the most talented actor in the world and not be in the right place at the right time. This is just a reality.
However, you can definitely add to your luck and ability by having a decent website to promote your voice over business on. It’s not enough to have profiles on social media sites. This includes voice over audition sites. You need a website that’s your own personal piece of real estate on the Internet. If you’re able to purchase a domain name (your website name) with your own name that’s perfect. There are no other Rebecca Forstadt’s around that I know of, so I was lucky. If your name is Mary Smith, there may be a problem. In that case, you may want to get more creative and use something like MarySmithdoesvoiceovers.com or whatever. You want to rock your celebrity if you’re an actor, so it’s usually the best idea to include your name if possible. Or, at least have voiceover, voice actor, or even just voice somewhere in your domain name. These will be your main keywords.
The reason I prefer WordPress to an HTML site is that the platform is very EASY for most people to use. (I’m not a spring chicken and I figured out how to use it.) There are thousands of plugins (add-ons) that you can utilize on WordPress to make your site more interactive. It’s easy to make changes or updates without having to know how to code. It’s a blogging platform that allows you to write articles, such as this, that will bring you traffic. You can add audios, videos, slideshows, pdf, EASILY. It’s pretty much what most “marketing” people are using these days. (Oh, yes, if you’re an actor, you’re also a marketer) It’s very inexpensive if you set it up yourself. (We’re talking under $100 per year for hosting) WordPress itself is free, but you want to have your website self-hosted.
DO NOT use a free hosting platform like Blogspot (Google) or WordPress.com.
There are 2 types of WordPress platforms. WordPress.com and WordPress.org. You want to use the .org variety. That way you have complete control over your content and files. There’s no danger that Google or WordPress.com will “accidentally” delete your website. (It happens)
If this is already starting to sound geeky to you, don’t zone out yet.
Remember I said I’m not a spring chicken and I can do it. You can too.
I usually buy my domain names from GoDaddy.com but I don’t use them for hosting. I use Bluehost because they have a very easy interface, don’t constantly try to upsell you stuff, and their customer service is awesome!
Please use my Bluehost link because I will receive a small affiliate commission if you do.
That’s another great thing about having a website. You can monetize your site by adding affiliate links and make commissions when someone clicks on your links and purchases something.
Bluehost will give you 1 domain name for free and you can have unlimited websites and email addresses. Their support is excellent and US based. I only recommend them because I use Bluehost for all my websites and I have quite a few of my own as well as for my blog clients.
Bluehost will automatically set up a WordPress site for you using the default WordPress theme. It’s OK, but sort of boring. I recommend that you find a theme you really like. There are thousands of free themes available from WordPress.org and they’re very easy to install on your site. However, I prefer using a Premium (paid) theme because you get great support along with it. With the free themes, you’re pretty much on your own. There are forums, but if you ask a question most times you’ll get the answer in “geek speak.”
The WordPress themes I personally prefer are from StudioPress. They’re very well coded, quite functional, beautiful, and I especially love that they’re EASY to update. Themes and WordPress get updated often for security and functional reasons. Some themes are easier to update than others. StudioPress gives you auto updates that you can click on your site, and you almost never have a glitch. You can check out some of my favorite blogging resources here.
Once you have installed WordPress and have chosen your theme, there may be a little configuration involved to get it to look like the way you want it. I’d suggest using a simple theme at first just to get used to using WordPress. After you know what you’re doing, you can always change the theme without losing any of your content. It’s sort of like trying on a new dress. If you need any help, you can contact me on my WordPress Blog Help site by clicking HERE. I can walk you through it at an affordable hourly rate.
For voice actors, you’ll probably want to add a video and certainly some audio files. If you embed YouTube or Vimeo videos on your site it takes less bandwidth than hosting on your own site. All you do is place the video share URL in your post or page. Click update and the video suddenly appears. You can easily add audio files inserting your mp3 URL into the page. An audio player automatically comes up in WordPress. Or you can use a plugin to get a certain look for your audio file. SoundCloud has a plugin if you host your audio there. I host my audio and podcast files on Libsyn.
For now, just get started by setting up your voice over website. (or any other type of website if you’re not a voice actor.)
I hope this helps a bit. Feel free to leave a comment if you have any questions. I’d love to hear what you think.
Disclaimer: this post may contain some affiliate links, which means if you click and make a purchase I might be able to buy myself a cup of coffee.